Here is a great article as a follow up to WHY DO CUSTOMERS BUY. This piece speaks to methods that retailers take in product placement to get customers to buy as well as tapping into the senses. As you read the article you can visualize all of the stuff discussed as things you have experienced [Continue]

Need to sell more clearance to make room for new goods or to drive your key metrics up? Here are ten proven ways to sell more clearance goods in your store: If you deliver on all of these points every business day, you will sell more clearance. You must be fanatical about the fullness and [Continue]

LIGHT IT UP! Light creates energy and draws the eye. It makes great product or marketing POP to the customer. Think of your store as an art gallery or museum. When walking through a museum your eye is told exactly what to look at through placement and lighting. Museums or art galleries are often dark [Continue]

STOP TRAFFIC WITH GREAT WINDOWS! AND DRIVE IT THROUGH YOUR DOORS! Your company probably spends great time and resources to creating dynamic windows. The direction comes to you ready to execute and then you spend payroll hours putting it together. Or maybe you even created your own window as the owner of your business? Either [Continue]

Traffic is way up right?  You are getting your fair share of foot traffic consistently.  Riiiight!  Who does not want more traffic!  YOU CAN DRIVE TRAFFIC through your doors by being a great merchant. THE FRONT 20 FEET of your store can create additional foot traffic.  “STOP!  Come in – we have something you want [Continue]

“What a great price on that shirt!” Is there anything more exciting than a sale or a sale price to retailers?  No!  Sale prices drive business in any economy but certainly in today’s environment.  But ask yourself “does my customer know about my sale prices and deals in the store?” PICTURE THIS: A customer walks [Continue]