SOCIAL MEDIA AND RETAIL MANAGERS: Can it be leveraged?
Did you just shudder at the thought of mixing your Social Media and work? That’s good. Social Media can be scary mixed with your work peeps; however, can we find a way to leverage these communication vehicles for our retail teams? I think we can all agree that this is the now and the future. If you are not “LinkedIn”, you are definitely in the minority. This is how we now communicate with friends, family, and our retail families. And it is awesome!
Most of you are using email, voicemail, and conference calls to communicate with your teams today. What if? What if you could “tweet” your team? What if you could motivate the troops on Facebook with Status Updates of great performances last week? Newsletters are so last decade. What if you could find great managers and assistant managers by encouraging all of your team to participate on LinkedIn? Recruiting field managers would become much simpler.
But how? You love your Social Media for your personal lives but you really do not want to mix that with your work teams. I think it could be accomplished with some easy steps. Twitter can be done through lists or a separate Twitter call sign for work. Facebook can be done the same way. In other words, my work Twitter call sign is DAILYVOICEMAIL while my personal is Tthompson.
Certainly you would want to set some ground rules for when, where, what to publish but how cool would it be!? Your teams will respond enthusiastically. This is how they are communicating away from work so let’s join in the conversation.
If anyone is already doing this please let us know how it is going. If you are going to try this, let the DAILY VOICEMAIL DEALIO community hear all about it.
Seize SOCIAL MEDIA to communicate with your teams!
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